I'm sitting at an American airlines gate waiting to
board flight 1679 to Chicago.
Tomorrow morning I'm scheduled to do a one half day
sales training program for a dental manufacturing company -
a program I've done 28 times for them.
I was reading a chapter out of a copywriting course
titled, "127 More Secrets Of Direct Mail."
Then it happened.
I got to number 123.
It grabbed me by the lapels of my sports jacket.
It really throttled me.
It caught me by surprise.
It wasn't an entirely new concept for me.
It was the words. It was the language. It was
exceptional because of its brevity.
Simply brilliant!
These words will surely linger for a long time,
like a burning ember.
Look, if you're an entrepreneur or a professional
sales person you might want to type these words
on a 3 x 5 card and get it laminated. You do not
want to forget this sales tip or these powerful
words.
The plane's pulling back from the gate and we're
now headed to Chicago, and I'm writing this
feverishly, so I can capture the essence and the
power of what I just read.
It's so simple - why didn't I think of stringing
these three words together? So, even though I didn't
invent these words I can still share them with you.
Well - here's the secret # 123.
"Don't sell - SOLVE!"
Let me repeat this for you, "Don't sell - SOLVE."
So you might be wondering what's involved in the
SOLVING PROCESS?
Don't talk and tell - ask questions and listen.
It's that simple.
Based on my observations most salespeople do not
ask quality sales questions.
It's been said, you can tell the quality of your
sales questions by the quality of the responses
you get.
If you're serious about asking better sales questions
and learning more about the process of professional selling you should take a look at my new:
Sales Trailblazer V.I.P. Selling Club
Serious stuff for salespeople who are serious about selling!
or cut and paste this into your browser window:
http://www.kickstartcart.com/app/?Clk=3236897
This is the ultimate sales tip and you don't ever
want to forget it.
"Don't sell - SOLVE."
About
The Author:
Jim is a
Sales Strategist and is the creator of No-Brainer Selling Skills.
He shows salespeople and entrepreneurs how to increase sales,
earn more money, have more fun, and how to do it all in less
time. His focus is on practical ideas that get immediate results.
He offers Advanced Sales Management Workshops, Sales Coaching,
Consulting, In-house Sales Training Programs, and a wide variety
of Learning Tools i.e. books, special reports, sales manuals,
and CDs.Jim Meisenheimer
is a member of The National Speakers Association, where he earned
the C.S.P. designation, Certified Speaking Professional. He
has authored five books including, "The 12 Best Questions
To Ask Customers," and the recently published “57
Ways To Take Control Of Your Time And Your Life”.
Websites: http://www.startsellingmore.com/
http://www.meisenheimer.com/
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