Expect To Win by Jim Meisenheimer

Expectations are like a two-sided coin. Heads you win, tails you lose.

You can expect the best outcomes or you can expect the worst outcomes.

You can expect to win or expect to lose. It's your choice.

Our lives are loaded with expectations. Our expectations influence us and influence others as well. Let me give you a few examples.



Medical

There's an interesting article in the current issue of Forbes Magazine. The title is, "The Nothing Cure." It seems like Ted Kaptchuk, of Harvard University, has helped people suffering from irritable bowel syndrome.

His cure is nothing more than "fake acupuncture delivered with lots of warm talk from a sympathetic acupuncturist - without using needles." The article cites a trial which included 262 people suffering from severe irritable bowel syndrome. Amazingly - 62% of the people who received the fake treatment got better.

Here's what Kaptchuk says about the results. "Our own will, imagination and belief can modulate the course of illness." Researchers are finding that expectations that a treatment will help, will help produce lasting effects on symptoms of many diseases.

Let's see if I got this right. Simply expecting to feel better after a placebo treatment can actually make you feel better.

Your expectations matter!



Golf

My wife and I are members of the Lakewood Ranch Country Club. Bernadette and her friend Alexis entered the women's member member matchplay event. Even though they both have high handicaps they won their matches and made it to the finals - last Saturday.

Three days before the final event Bernadette took a one-hour golf lesson.

I expected her to win. I even wrote her a note which said, "Every day, in every way, your golf game is getting better and better. Go out and play like you've never played before!

Expecting to lose never entered her mind. She expected to win.

And guess what - she did and won the event with Alexis.

Expectations matter!

Sales

Did you ever expect to get clobbered on your pricing? Sure, who hasn't?

Then during the sales call, you get clobbered and start thinking, "I knew that was going to happen."

In this case, you can expect to get clobbered on your pricing, or you can expect to get a better price for your product. Two different expectations with two different outcomes.

Expectations are the ultimate equalizer for entrepreneurs and professional salespeople.

Always expect the best outcomes and you won't be disappointed.

Your expectations matter.



Sales Management

Hey - if you're sales manager always expect the best selling results for every one of your salespeople.

Expect your salespeople to win and they will!



Finally, "If your will, imagination and beliefs can modulate the course of an illness," then maybe your expectations can influence the outcome of your next sales call. Just something to think about.

I believe actions follow thoughts. Why have negative thoughts when you can choose to have positive thoughts?

How you think is everything about everything in sales.

Why expect to lose, when you can expect to win?

Always expect the best outcomes for yourself.

Always expect to win!

About
The Author:

Make sure you check out Jim's Sales Trailblazer program: http://salestrailblazer.com

Jim is a
Sales Strategist and is the creator of No-Brainer Selling Skills.
He shows salespeople and entrepreneurs how to increase sales,
earn more money, have more fun, and how to do it all in less
time. His focus is on practical ideas that get immediate results.
He offers Advanced Sales Management Workshops, Sales Coaching,
Consulting, In-house Sales Training Programs, and a wide variety
of Learning Tools i.e. books, special reports, sales manuals,
and CDs.Jim Meisenheimer
is a member of The National Speakers Association, where he earned
the C.S.P. designation, Certified Speaking Professional. He
has authored five books including, "The 12 Best Questions
To Ask Customers," and the recently published “57
Ways To Take Control Of Your Time And Your Life”.

Websites: http://www.startsellingmore.com/

http://www.meisenheimer.com/